These cookies track visitors across websites and collect information to provide customized ads. Over the last two decades, the weekday circulation went down by 63.4% from 1.12 million copies in 2000. 25 New York Times Readership Statistics [The 2022 Edition] | Letter.ly This proprietary measurement solution is our comprehensive investigation into campaign performance and audience insights across The New York Times. Research shows that 40% of the readers care about overseas events, and 24% are also eager to learn about other cultures and lifestyles. You also have the option to opt-out of these cookies. Cover price is $5.99 an issue, current renewal rate is 48 issues for $30.00. Almost two-thirds of people who get their political news and commentary from. According to New York Times readership demographics, Canadians make up 27% of its international subscriber base. Who are the target audience for the times? - WisdomAnswer The Power of Writing a Human-Interest Story, How to Cite a Blog: The 4 Most Common Formats, How Much Do Copywriters Make? However, things have changed since then. In general, the regular audiences for most television and print news outlets tend to be older than the public as a whole. is by no means insignificant, its in line with the general downward trend in print journalism. The Times aims to be the essential subscription for every curious person seeking to understand and engage with the world. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted. According to The New York Times readership demographics, 91% of its readers identify as Democrats. A wide-ranging exploration of our readers attitudes towards all things money, with a special focus on Millennials. Who are you? YouGov profiles the nation's newspaper readers The pandemic-related distribution difficulties only made the problem worse, and the negative effect also applied to The Times. And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. Fifty-eight percent of adults aged 18-34, and more than 6 in 10 adults aged 35+, read a newspaper. Drawing on writers from Thoreau and Dante to Merton and Berry, along with activist-journalists such as Frederick Douglass and Dorothy Day, Bilbro offers an alternative vision of the rhythms of life, one in which we understand our times in light of what is timeless. by Yannick LAMBERT 3 min. Its readers are also very educated, with 71% having at least a university degree. On Sundays, The New York Times ranks as the second most-circulated paper in the US, not far behind The Wall Street Journal (995,684 copies). A look at New York Times circulation by year points to a massive drop in the papers print readership. Its readers are also very educated, with 71% having at least a university degree. Of the. Following, Blumler & Katz Uses and Gratifications theory, i think that the readers of The Timeswant. Plane-launched satellite plan off as Virgin Orbit bankrupt. Read our research on: Congress | Economy | Trust in Media. The print newspaper would fit elderly and adults more as some of them might not be too keen on using technology so it would be easier for them to read. The incentive and the pug stories along with the story about sleeping and wellbeing, i think are there for balance. And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. The papers average Sunday circulation in 2020 was 876,168 copies, more than twice the number of copies it distributes on weekdays. The Times - Language and Audience - Blogger Notably, the same share of those under 35 said the same. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. 539,000 (Digital and Print, The Times and Sunday Times), The Times readers have 24 conversations about Food & Drink daily, 20% more than the average, Times readers have 35% more tech conversations weekly on average, 718,000 Times readers are interested in topics on the environment, natural world & countryside, The Times is the UKs number 1 daily print title for reaching the UKs business professionals and reaches 50% more decision makers then the FT and Daily Telegraph. Business Solutions including all features. From 799,000 digital subscribers in Q1 2014, the number has gone up to an all-time high of 5.09 million in Q4 2020. Publishers Audience Measurement Company. Traffic volume on news websites in France 2023, News media most trusted by French consumers in France 2022, Traffic volume on online sports magazines in France 2023, Online news consumption in France 2013-2021. How Many Subscribers Does The New York Times Have Align with the most important topics of today. The most valuable magazines in the world. , Canadians make up 27% of its international subscriber base. , the paper has managed to stay relevant and maintain public trust in the internet age. You only have access to basic statistics. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. Analytical cookies are used to understand how visitors interact with the website. For comparison, only 7% say theyre Republicans, while the rest either identify as Independents or dont have any political leanings. Source: NYT Pivotal x Morning Consult, May 2021. An American edition of The Times has been published since 6 June 2006. Yet there are some notable exceptions. 23% of print magazine readers in Brazil are aged between . 2 What kind of people read the newspaper? Save my name, email, and website in this browser for the next time I comment. According to. Just 23% of the public is 18-to-29. The paper placed third, behind, . Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. All things considered, the future looks bright for. 87% say that they are decision-makers within their business or career. The median age of a person reading a daily print newspaper is 57.9, which is younger than the median age for those who watched The Weather Channel (58.9), and the Fox News Channel (58.4) in the past week. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Today, it counts 625,000 daily print payers (home delivery and single copy) and those 1 million digital payers. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The Times's select portfolio of renowned and beloved podcasts fit seamlessly into the lives of millions of curious and engaged listeners every day. The Times, daily newspaper published in London, one of Britains oldest and most influential newspapers. The Most Surprising New York Times Readership Statistics And Trends in However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. adults read The New York Times in print, of affluent Times newspaper readers are Gen Z/Millennials, average time spent reading The New York Times Sunday newspaper. Most of its readers are young. 5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs? But they also love the New York Times, according to data from a survey conducted by the Pew Research Center in 2012. Check what other sources are saying about the topic. [Online]. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, What the data says about Americans views of climate change, Podcasts as a Source of News and Information, AI in Hiring and Evaluating Workers: What Americans Think, Americans confident in Zelenskyy, but have limited familiarity with some other world leaders, How Public Polling Has Changed in the 21st Century. Traditionally, The New York Times revenue is the highest in the years final quarter. The 65+ are much more likely to read the Daily Telegraph, Daily Mail, Daily Express and Daily Mirror. the soft news genre featureshuman interest stories or entertainment news. The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. Add as much detail as you can. According to data from the years first quarter, The New York Times daily circulation was 410,562 copies. Print provides both traditional and unique ways to make a statement. California is another of the papers strongholds, with 101,061 copies of the Sunday issue in circulation. Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. Compared to two years previously, the share of under 35 has increased but the share of those over 35 buying newspapers has reduced. The Times - Profile - Hurst Media Company One of Britain's oldest and most influential newspapers Fans describe it as: "Well written", "Informative", "Intelligent", "Interesting" and "Analytical". Obviously, selling an old magazine wont make you rich, but if you have stacks of vintage magazines or if you do your research and begin buying up old issues in bulk, it can certainly add up. In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. Who Is the New York Times' Target Audience? - Reference.com The cookie is used to store the user consent for the cookies in the category "Performance". For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. Almost two-thirds of people who get their political news and commentary from The New York Times are under 50 34% fall into the 3049 age group, and 29% are in the 1829 bracket. went up from 3.43 million in 2019 to 5.09 million at the end of 2020, marking a 49.4% increase year-over-year. National Geographic magazines can be fun to look at, with articles about exotic locations and unique people and creatures. Of the leading national. On November 26, 2017, it was announced that Meredith Corporation would acquire Time Inc. in a $2.8 billion deal. Additionally, more than 33% of the papers readers say they would participate in civil protests regarding the issues they care about. opted for internet editions of their local newspapers. As for print, New York Times readership statistics show a 7.4% annual drop in subscriptions. Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. Just 29% of all Americans are college graduates. Even though this is the case, we cannot immediately say that the reporting in Sponsored content. The income profiles of all three major cable news network audiences also closely track the general public. From this we can infer that the readers and target audience are interested in more hard news -topics that are usually timely, important and consequential, like politics - rather than soft news which features more entertainment, celebrity and lifestyle news. The Daily Mirror The Daily Mirror is a tabloid newspaper from Britain that was founded in 1903. The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. Available: https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group, Immediate access to statistics, forecasts & reports, Forecast of ePublishing revenue by segment in France 2017-2025, Forecast ePublishing users by segment in France 2017-2025, Forecast of ePublishing ARPU by segment in France 2017-2025, Impact of the lockdown caused by coronavirus on press consumption in France 2020, Primary source of information about coronavirus in France 2020, Reading frequency of general press in digital or print format in France 2021, ePaper / online news website purchases by brand in France 2022, eMagazine / online magazine website purchases by brand in France 2022, Devices used to consult the news in France 2022, Magazine / weekly newspaper consumption by brand in France 2022, Digital newspaper readership evolution in France 2021-2022, by newspaper, Traffic volume on sports news apps in France 2023, Traffic volume on online economics and legal newspapers in France 2022, Traffic volume on online economics and legal apps in France 2023, Traffic volume on online entertainment magazines in France 2023, Traffic volume on entertainment apps in France 2023, Digital and print readership of the newspaper Le Monde in France 2022, by format, Digital and print readership of the newspaper Libration in France 2021, by format, Digital and print readership of the newspaper Le Figaro in France 2022, by format, Digital and print readership of the newspaper Aujourd'hui en France in France 2021, Digital and print readership of the newspaper Les Echos in France 2021, by format, Digital and print readership of the newspaper L'Equipe in France 2021, by format, Digital and print readership of the newspaper La Croix in France 2021, by format, Traffic volume on news apps in France 2022, Traffic volume on news apps on a tablet in France 2023, Traffic volume on news apps on mobile in France 2021, Main sources of information used online in France 2021, Information source to deepen the news knowledge in France 2019, Share of people trusting newspapers in France 2005-2021, Opinion on the reliability of news in the press in France 2021, Reach of The Times and The Sunday Times in the United Kingdom 2012-2020, Readership of The Sunday Times newspaper in the United Kingdom (UK) 2003-2016, The Sunday Times' circulation in the United Kingdom (UK) 2003-2016, The Times newspaper: website visitors in the United Kingdom (UK) 2013-2017, The Times: Circulation in the United Kingdom (UK) 2003-2016, The Times: readers per copy in the United Kingdom 2006-2016, The Sunday Times: readers per copy in the United Kingdom 2006-2016, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2019-2020, Reach of Daily Mail and The Mail on Sunday in the United Kingdom 2012-2020, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of the Daily Express and Sunday Express in the United Kingdom 2012-2020, Reach of The Telegraph newspaper in the United Kingdom 2019-2020, by demographic, Reach of the Daily Record and Sunday Mail in the UK 2019-2020, by demographic, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2013-2020, Reach of the Daily Record and Sunday Mail in the United Kingdom 2013-2020, Reach of the Daily Mirror, Sunday Mirror and Sunday People in the UK 2013-2020, Production value printing & reproduction of recorded media in North Macedonia 2020, O, the Oprah Magazine: audience 2015, by platform, Employees distribution at Insider in the U.S. 2021, by gender, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. the other stories focus on politics, crime and education and i think these stories keep the front page well-balanced and widen the attraction to different audiences. The papers readership is 51% male and 49% female, meaning that men and women read it equally. The Times target audience is older with over half the audience aged 55+. The audiencecould enjoy the contents of the paper as it features hard news which is what their demographic is interested in. It is considered a newspaper of record in the UK. From this we can infer that the readers and target audience are interested in more hard news -topics that are usually timely, important and consequential, like politics - rather than soft news which features more entertainment, celebrity and lifestyle news. Backed by multi-layered research, Pivotal delivers tangible guidance and recommendations brands can benefit from today. The Straits Times remains best-read title, with clear shift to digital The difference is much more noticeable in other liberal outlets. For comparison, only 29% found it inappropriate to make this information about the then-US president public. Statista. No, they are not. The Times: monthly reach by demographic UK 2020 | Statista Not everyone who reads The New York Times comes from an affluent household. PAMCo 1 2021: April 19 Mar 20 print data fused with November 20 Comscore data These were also the only three newspapers in the US to circulate more than 250,000 copies a day. Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 23 million range. Figures for both print titles have been provided here. Regular viewers of daytime talk shows are less educated than the public as a whole. It attracts people from all income classes, but most (38%) earn more than $75,000 a year. A docu-paper special on the world of streaming. (+1) 202-419-4372 | Media Inquiries. This decline is reflected across most news audiences. Its website was one of the first to introduce the so-called paywall, but that didnt stop it from attracting new subscribers. Most newspapers got the largest share of their profits from advertising in the past. Magazine Readership: The Most Important Statistics. When it comes to book statistics, adult nonfiction showed the largest growth with a 5.4% revenue increase from 2016 to 2017, according to the StatShot Annual Report from the Association of American Publishers. Performant, privacy-forward targeting built on trust. The Sunday edition in 2020 circulated 207,188 copies there. People read the New York Times for more than just the news. In that year, 29 percent of respondents aged 18 to 29. Most of its readers are young 34% are aged 3049, and 29% are aged 1829. 4) Which of Galtung and Ruge's News Values apply to the Times's front page stories? Liberal talk show audiences also skew older, but not as dramatically. The Times readership, rate card and facts Newsworks Saturday 29 April 2023 The Times Editor: Tony Gallagher Cover price: Monday - Friday 2.50, Saturday 3 Advertising site: http://newscommercial.co.uk/ Telephone: 020 7481 7000 Parent company: News UK Sections & supplements While the rate at which. You might check with nearby nursing and retirement homes, prisons, hospitals, or schools to see if they would welcome your donation. The Times and The Sunday Times are reaching a record 16 million readers a month, after the pandemic raised digital subscriptions. 64% of Times readers make weekly streaming recommendations to their friends, compared to 41% of the general population.Source: NYT Pivotal x Morning Consult October 2021. Seventy percent of households with income above $100K are newspaper readers. What is The New York Times known for? Just 22% of the public identified Germany as the country that Angela Merkel leads.